![]() Here's what that brand-breaking process might look like: Instead of launching a single coffee brand, they could use generative AI tools to create multiple brands targeting specific demographics, such as suburban moms, urban tech workers and yoga enthusiasts in the Midwest. Example Case StudyĬonsider a small coffee roaster. ![]() By iterating and experimenting with multiple brands on social, businesses of all sizes can uncover new demographics and cater to diverse customer preferences. ![]() I believe established behemoths are also going to be quick to embrace this disruption, as brand breaking offers opportunities to discover untapped markets and extend brand reach. It’s never been easier to A/B test target markets and creative exploration. With creative production costs reduced to a low monthly subscription with an AI image generator service (like Midjourney or another alternative), the branding process is being democratized, allowing small businesses the ability to do brand analysis that was once only available to industry giants.
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